Open Up and Say Yumburger.


pamie.com: Open Up and Say Yumburger.

Awesome, awesome blog post about some “Ugly Americans” and their um…”unique” experience dining at Jollibee. Highlights the world of difference between the American palette and the Filipino one. While they make a good point that Jollibee is the “crappy burger joint food” of the Philippines as compared to McDonald’s which is the “crappy burger joint food” of the US, I don’t think I’ve ever heard any Filipino reference Jollibee food in any such disparaging manner.

Of course, I like Jollibee too, which is proof that I am a Filipino. :p I don’t think I’ve eaten McDonald’s food in more than a year. While there are probably a good number of Americans who hate McDonald’s food, Jollibee seems to be universally loved, or at least tolerated, by Filipinos.

Whether that says something about the Filipino taste buds, the quality of Jollibee food vis-a-vis McDonald’s food, or how well the Jollibee marketers understand the patterns of rampant Filipino consumerism is another matter entirely.

Anyway, to paraphrase the best forum response to their post was this: Jollibee is not for you (Americans), it’s for us (Filipinos).


(via Torn and Frayed)

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